Pale Purple Coneflower is a prairie native which handles dry sterile East Coast sites well. The tall unusual flowers of Echinacea pallida appear through June and July, and will sporadically rebloom if deadheaded. The flowers have pinkish purple petals (rays) which are pendant from the coppery center cones. The long lance-like leaves are somewhat hairy, which may explain some resistance to deer damage. The Silvery Checkerspot Butterfly's caterpillars feed on its foliage. If the flowerheads remain in place to ripen, they will provide food for songbirds and sometimes reseed if the soil conditions are favorable. Echinacea was first used by Native Americans for treatment of insect stings and bites as well as snake bites.