Pale Purple Coneflower is a prairie native which handles dry sterile East Coast sites well. The tall unusual flowers appear through June and July, and will sporadically rebloom if deadheaded. The flowers have pinkish purple petals (rays) which are pendant from the coppery center cones. The long lance-like leaves are somewhat hairy, which may explain some resistance to deer damage. If the flowerheads remain in place to ripen, they will provide food for songbirds and sometimes reseed if the soil conditions are favorable.